
Advance Fee Timeshare Resale Scam
�
They sell timeshares, don't they? �Unfortunately NO they do not! �Who
am I talking about? The numerous companies that operate in the murky
world of Timeshare Resales.�You would think that by the very�name of
their industry "Timeshare Resales" that they would at least have some
success selling timeshares.�However, as�many a timeshare owner has
found�these companies only excel at�selling a worthless advertising
package that costs between $500 to $1000 to timeshare owners who�are
desperate�to sell their unit before the next yearly maintenance fee is
due.
��
These "Resale" companies are staffed with well trained and well paid
sales reps who know exactly which hot buttons to hit to motivate the
timeshare owner to purchase their resale package. While many timeshare
owners are quite happy with timeshares and enjoy them a great deal
there are many owners, for various reasons, who are looking to sell.
Usually these owners aren't not able to use their time anymore and are
tired of paying the yearly maintenance fees which can run from $500 or
more a year. The "Resale" sales reps know this and prey on this
desperation of the timeshare owner.
�
How do these "Resale" sales reps make their sales? There are a few
tried and true tactics that seem to work much too often. One way is the
rep will tell the timeshare owner "we are having a showcase this
weekend and we really need your resort in our inventory. We've sold out
of (fill in any resort name here) so if we can get your listed now we
should be able to sell it this weekend". After trying to close the
owner at $999 for their resale package they will go to a drop close if
they aren't having success. At this point they will either put you on
hold to supposedly go talk to their "Inventory Manager" or they will
get the sales rep next to them to come on the line as the "Inventory
Manager". Either way the purpose is to give the drop close credibility.
They will tell the timeshare owner "I've spoken to my Inventory Manager
and we normally don't do this but since we are sure we can get your
unit (points) sold this weekend we are willing to drop the price to
$799 just for tonight so we can get your unit in the system". Their
buddy next to them will say the same thing basically but thier job is
to come across as the authority figure, the "Inventory Manager" in this
case. Just keep in mind that their buddy is just as motivated to make
the sell because if they do they will split the commission with the
original sales rep.
�
Another tactic is to over inflate the value of the timeshare and
guarantee the sale of the unit.�They ask how much the owner paid for
the unit, sing the praises of the unit and then tell the owner that
they have sold several of these units and that�they more than likely
will receive more than what�they paid for it. A point to remember,
unlike what the resort sales person said when the timeshare owner
purchased their unit, timeshares are not good investments. The truth is
that since timeshares are so loaded with built in commissions for the
sales reps, sales managers and sales office that a timeshare will never
be sold for any price near what they were purchased for to begin with.
If a timeshare owner is one of the few lucky enough to sell their unit
(about 5%-10% of timeshares are actually resold) they normally will
sell it for about 10% of what they paid for it. Many timeshare owners
will even sell them for $1 just so they can be rid of the yearly
maintenance fees.
�
These "Resale" companies will also guarantee the unit will be sold in
90 days. When asked what happens if it doesn't sell in that time the
sales rep will play up "if for some reason it doesn't sell in 90 days
we will continue to advertise it at our expense, however, normally they
do sell before the 90 days are up". So what does "at our expense" mean?
Absolutely nothing! Once the�"Resale" package has been sold to a
timeshare owner the "Resale" company will place a small, fairly generic
ad on their website, a website that generates very little traffic and
are usually hard to navigate if anyone does happen across them. The
"Resale" company has already taken the timeshare owner for�$500-$1000
but it doesn't cost them a thing to keep the timeshare owner's ad on
their website indefinitely. This is how they skirt the law. They
may�promise the timeshare owner the moon when making the sell but when
it comes to their contract is limits their�responsibility and indicates
that if the unit doesn't sell in 90 days their only responsibility is
to continue to advertise it. So in essence, for $1000 a timeshare owner
gets a small, tiny classified ad�on a website that generates little
traffic and is filled with over priced timeshare units due to the
"Resale" sales reps�telling a timeshare owner they can sell their unit
for more than it's worth. A formula for success, I think not.
�
What can a timeshare owner do who needs to sell? The first thing to
remember the best person to sell their unit is themselves. If they feel
a little uneasy about handling the sale themselves there are licensed
real estate agents who specialize in timeshare resale�s and they do not
charge�advance fees. They make a commission after the sale so they are
motivated to actually sell the unit unlike the "Resale" companies.
There are also websites designed�as a meeting place for timeshare
owners to sell or trade their units as well as�providing�tools and
education�relating to�timeshares. Good starting places are
www.redweek.com and www.tug2.net. Anyone looking to sell a timeshare
can place an ad on these sites for around $10 to $15 in most cases, a
far cry from the "Resale" companies. Also, these also generate a huge
volume of people looking for timeshares due to their reputations in the
industry.
�
How do I know so much about Advance Fee Timeshare Companies? For a very
brief time last year I opened a marketing room for a fairly successful
"Resale" company. Not the best business decision I've ever made. The
money is definately there to be made (the average "resale" sales rep
makes $50,000 yr. and the very best make�over�$75,000 yr.) however,
after operating the office for less than a week and�hearing customer
after customer complain about how they were burned by a Timeshare
Resale Company (not once did I hear any owner tell us what a great
experience they had with one of those companies) I was completely
disgusted with the misleading sales tactics needed to be successful. I
was pretty upset�allowing myself to ever get involved with this
industry. I closed my office and the only positive thing I can say
about the whole experience is we never sent a sale.
�
Since then�I have done my best to expose the Advance Fee Timeshare Resale Scam through every possible way I can find.
�
So remember, never, ever, pay any company money in advance to sell your
timeshare. Any company that wants you do pay before it is sold is a
SCAM!!
Posted by Gary Manning, Tenn. 8-8-07 |